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ART DIRECTION

Visual concepts developed across print, editorial, campaigns and physical spaces. My approach brings together illustration, graphic design, colour and image-making to build playful, distinctive and coherent visual identities.

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WORKEAMOS


Creative Direction · Interior Concept · Mural Design
2019 · Santa Cruz de Tenerife, Spain

A creative direction and interior concept for Workeamos, a coworking space in Tenerife. The project brings together colour, furniture, lighting, vegetation and large-scale graphic murals to create a flexible, welcoming and distinctive environment for working and connecting.

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GALA PRIME TIME — CARNAVAL 2024


Poster Design · Illustration · Finalist
2023 · Santa Cruz de Tenerife, Spain

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Poster proposal created for the official Santa Cruz de Tenerife Carnival 2024 competition, inspired by the edition’s theme, “Television”. Titled Gala Prime Time.

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SOMOS GUERRERAS
 

Packaging Design · Illustration · Prepress
2024 · Tenerife, Canary Islands, Spain

Packaging design developed for the collaboration between CD Tenerife Femenino and Volcanic Xperience, connecting women’s football with local Canarian products. The project centres on a continuous illustrated wrap for kraft gift boxes, combining sport, territory and local identity through a playful graphic language. The design was developed for physical production, including artwork adaptation and print-ready preparation.

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SURF EN EL SUR 


LIGHTNING BOLT × LAS AMÉRICAS SURF PRO ·  Brand Activation · Illustration · Apparel · Live Art
2023 · Playa de Las Américas, Tenerife, Spain

Special-edition capsule developed for Lightning Bolt × Las Américas Surf Pro, celebrating surf culture and the visual identity of South Tenerife. Inspired by Playa de Las Américas, the Atlantic landscape and Lightning Bolt’s surf heritage, the project translates a playful graphic language across apparel, physical products and event applications, culminating in a live-painted mural at Hotel Bitácora.

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ROMA ETERNA — CARNAVAL 2027

Poster Design · Illustration · Competition Entry
2026 · Santa Cruz de Tenerife, Spain

Poster proposal created for the official Santa Cruz de Tenerife Carnival 2027 competition, inspired by the theme “Roma Eterna: El Imperio del Carnaval”. The concept reinterprets Roman references through a contemporary carnival language, combining illustration, architecture, movement and vibrant colour with elements of Tenerife’s landscape and festive identity.

AREHUCAS — 140TH ANNIVERSARY

Live Painting · Barrel Art · Brand Collaboration
2024 · Arucas, Gran Canaria, Spain

 On-site painted barrel created for Destilerías Arehucas as part of its 140th anniversary celebrations. I was one of three Canary Islands artists invited to reinterpret the history of the distillery, the sugar-cane harvest and Canarian culture through a unique illustrated piece. The work combines botanical forms, local landscape references and hand-painted details, and became part of the artistic display within the historic Arehucas distillery.

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MALA VIDA
SANTO CHIHUAHUA · PLÁTANO AZUL

Art Direction · Murals · Editorial & Digital Design

Visual collaboration developed across several hospitality venues in Tenerife. For Mala Vida, the work includes murals, physical and digital menu design, social media graphics and hand-painted furniture. The collaboration extends to mural interventions for Santo Chihuahua and a series of large-scale wall and ceiling paintings for Plátano Azul, creating distinctive visual identities adapted to each space.

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